Physical and Consumer Centric Experience Design

Exceptional design is far more than aesthetics. It’s about the way a space makes people feel in the moment and how it guides them to act creating memories that live well beyond the store visit. With decades of experience across some of the world’s most innovative brands, we help you design environments that are not only visually striking but deeply present, human, and emotionally resonant.

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Our approach is powered by IGU Global’s S.U.P.E.R. and R.I.C.E. frameworks, ensuring every design decision connects with customers at the level of their core beliefs. This is design that works with human psychology, not against it, turning stores and activations into ecosystems of true loyalty.

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From flagship stores to one‑off activations, we create experiences customers don’t just visit, they remember, share, and return to.

Brand Strategy

Introducing our two‑day I GOT YOU Brand Workshop.

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We believe brands are built like humans: with identity, beliefs, and presence. Through a series of collaborative exercises, we uncover the psychology of your audience, the emotional default of your business, and the story that will anchor your future growth.

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The outcome is a brand playbook that captures not only who you are but how you connect, ensuring every decision you make is rooted in clarity, meaning, and emotional impact.

Strategy and Innovation

Strategy is nothing without humanity.

We make decisions with emotion and justify them with logic later. Our innovation workshops bring together foresight and emotional intelligence, helping you understand where your customers’ beliefs and behaviours are moving and how to place your brand in their path.

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Whether you’re exploring new formats, navigating the rise of AI, or reigniting creativity within your team, we’ll help you act with conviction and design strategies that resonate on both a practical and emotional level.

Retail Tours

Sometimes the best perspective comes from stepping outside your own four walls. Our curated retail tours take you to the most inspiring physical environments in Australia, carefully selected to match your objectives.

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You’ll not only see what the best retailers are doing but understand why it works, from the psychological triggers that drive exploration and belonging, to the design cues that build trust and loyalty. Every tour is a living classroom in consumer‑centric retail.