Physical and Consumer Centric Experience Design

Exceptional design is far more than aesthetics. It’s about the way a space makes people feel in the moment and how it guides them to act creating memories that live well beyond the store visit. With decades of experience across some of the world’s most innovative brands, we help you design environments that are not only visually striking but deeply present, human, and emotionally resonant.

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Our approach is powered by IGU Global’s S.U.P.E.R. and R.I.C.E. frameworks, ensuring every design decision connects with customers at the level of their core beliefs. This is design that works with human psychology, not against it, turning stores and activations into ecosystems of true loyalty.

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From flagship stores to one‑off activations, we create experiences customers don’t just visit, they remember, share, and return to.

Best for:
Retail brands redesigning stores, flagships, or customer journeys.
 

Brand Strategy

At IGU Global, brand strategy is not positioning or messaging. It is the discipline of decision-making. We work with founders, CEOs, and leadership teams to clarify what their brand stands for, how it shows up, and how it guides every commercial, cultural, and customer-facing choice.

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Our work sits at the intersection of emotional intelligence, behavioural insight, and business strategy. We decode where customer belief, leadership intent, and market reality are misaligned and rebuild brands from the inside out with clarity, conviction, and long-term relevance.

Strategy and Innovation

Strategy is nothing without humanity.

We make decisions with emotion and justify them with logic later. Our innovation workshops bring together foresight and emotional intelligence, helping you understand where your customers’ beliefs and behaviours are moving and how to place your brand in their path.

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Whether you’re exploring new formats, navigating the rise of AI, or reigniting creativity within your team, we’ll help you act with conviction and design strategies that resonate on both a practical and emotional level.

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Best for:

Leadership teams navigating change, AI impact, or moments where growth has outpaced clarity.

Retail Tours

Sometimes the best perspective comes from stepping outside your own four walls. Our curated retail tours take you to the most inspiring physical environments in Australia, carefully selected to match your objectives.

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You’ll not only see what the best retailers are doing but understand why it works, from the psychological triggers that drive exploration and belonging, to the design cues that build trust and loyalty. Every tour is a living classroom in consumer‑centric retail.

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Best for:
Teams wanting real-world inspiration and practical insight into modern retail.​​