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"About us"
At IGU Global, we help retail businesses and brands grow from the inside out, not through gimmicks, but through grounded strategy rooted in emotional truth.
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We bridge the gap between your business goals and the real emotions driving your team, your customers, and your future. By aligning your ethos with human insight, we create not just loyalty, but living, breathing allegiance.
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Our approach is clear:
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Business clarity + emotional precision = lasting impact.
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We’re not consultants. We’re an extension of your leadership, culturally fluent, commercially sharp, and relentlessly human.
Our work has helped reshape some of the most respected brands in retail, design, and consumer culture, bringing order to the chaos and soul to the strategy.
Nick Gray is rapidly emerging as one of today's leading voices in the retail industry. His thought leadership and insights have shaped the strategies of globally recognised retailers, brands, and wholesalers, leaving a lasting impact on the industry.
With over 25 years of experience in the wholesale and retail sectors, Nick's journey includes pivotal roles at world-renowned companies like Adidas, Nike, Sneakerboy, Diesel, and Westfield. His work is deeply rooted in the belief that people, emotions, and customers should be at the core of every business decision.Nick's expertise has made him a sought-after speaker and thought leader, featured in numerous speaking engagements, podcasts, and webinars.
Recognised by Rethink Retail as a Top Retail Expert and Influencer, his distinctive perspectives on retail, branding, business, and consumer behaviour are frequently highlighted in leading publications such as Inside Retail, among others.
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