Recognised as a Top Retail Expert, 2026
About IGU Global
IGU Global (I Got You Global) helps brands and leaders restore clarity when strategy, culture, and decision-making begin to fracture.
We work at the intersection of emotion, human behaviour, and commercial reality, where brands stop reacting and start leading with intent.
Our philosophy is simple:
Business clarity + emotional precision = lasting impact.
We are not a traditional consultancy, and we don’t operate at arm’s length.
We embed inside teams, challenge assumptions, and translate insight into action.
Our work connects how people feel to how businesses perform.
About Nick Gray
Nick Gray is the Founder & CEO of IGU Global. 25 years inside Adidas, Nike, Diesel, Sneakerboy and Westfield.
How we think.
This document outlines how we think about emotional clarity, trust, and decision-making inside modern brands and why most growth problems are not marketing problems at all.
What is IGU Global?
IGU Global (I Got You Global) is a Sydney-based retail strategy consultancy founded by Nick Gray. The firm works with founders, leadership teams and retailers to build emotionally intelligent brands, align customer experience with strategy and prepare organisations for an AI-driven future.
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