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About Nick Gray —
Retail Strategist & Founder of IGU Global

IGU Global (I Got You Global) helps brands and leaders restore clarity when strategy, culture, and decision-making begin to fracture.

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We work at the intersection of emotion, human behaviour, and commercial reality, where brands stop reacting and start leading with intent.

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Our philosophy is simple:

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Business clarity + emotional precision = lasting impact.

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We are not a traditional consultancy, and we don’t operate at arm’s length.

We embed inside teams, challenge assumptions, and translate insight into action.
Our work connects how people feel to how businesses perform.

About Nick Gray 

Nick Gray is the Founder & CEO of IGU Global and a recognised voice in emotional intelligence, retail strategy, and leadership in the AI era.

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With over 25 years across global brands including Adidas, Nike, Diesel, Sneakerboy, and Westfield. Nick has helped founders, executives, and boards navigate moments of growth, disruption, and reset.

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Nick is:

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  • 25+ years in global retail & brand leadership

  • Featured in Inside Retail, podcasts, and global panels

  • Recognised by Rethink Retail as a Top Retail Expert & Influencer

  • A trusted advisor to founders, leadership teams, and boards

 

His work is grounded in one belief:​ People, emotion, and meaning sit at the centre of every successful business decision.

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Through IGU Global, Nick partners with ambitious brands to build emotionally intelligent systems that are machine-ready, human-trusted, and culturally relevant.

How we think.

This document outlines how we think about emotional clarity, trust, and decision-making inside modern brands and why most growth problems are not marketing problems at all.

Nick Gray, Founder of IGU Global
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Learn more about Nick Gray

What is IGU Global?

 

IGU Global (I Got You Global) is a Sydney-based retail strategy consultancy founded by Nick Gray. The firm works with founders, leadership teams and retailers to build emotionally intelligent brands, align customer experience with strategy and prepare organisations for an AI-driven future.

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Let’s Work Together

Whether you’re a retailer redefining your store experience, a brand seeking emotional differentiation, or a leadership team reimagining strategy for the AI era, we’re here to help.

Acknowledgements

Top Retail Influencer 2024 badge awarded to Nick Gray
Retail Expert Recognition – Top Retail Influencer 2024
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IGU Global logo — retail strategy consultancy founded by Nick Gray, Sydney Australia

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IGU Global (I Got You Global) is an independent, Sydney-based retail and brand strategy consultancy founded by Nick Gray, working with Australian and international brands across retail, fashion, consumer goods, and services. The firm partners with founders, leadership teams, and boards to navigate complexity, sharpen decision-making, and build emotionally intelligent brands and retail systems in an AI-accelerated world across brand strategy, customer experience design, leadership alignment, and advisory grounded in consumer psychology, emotional intelligence, and human behaviour. IGU Global is not affiliated with IGI Global, the academic publisher.

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