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About us
We drive business success from the inside out by strategically aligning your business ethos with human emotions, creating real trust, true loyalty and ongoing allegiance. We are an extension of your business, rooted in the retail industry with a focus on what truly matters: the human experience. We uncover the emotions and insights that drive both your team, customers and business to craft strategies that others might take months or even years to realise.
Our approach is simple yet profound: we align your business goals with the genuine emotions and needs of your people and your audience. This ensures that every move you make not only strategically drives revenue, but is also authentic and fosters deep connections that lead to lasting success. Our work has shaped the future of some of the most respected names in retail, wholesale and branding, bringing clarity to the sometimes chaotic world of retail.
Nick Gray is rapidly emerging as one of today's leading voices in the retail industry. His thought leadership and insights have shaped the strategies of globally recognised retailers, brands, and wholesalers, leaving a lasting impact on the industry.
With over 25 years of experience in the wholesale and retail sectors, Nick's journey includes pivotal roles at world-renowned companies like Adidas, Nike, Sneakerboy, Diesel, and Westfield. His work is deeply rooted in the belief that people, emotions, and customers should be at the core of every business decision.
Nick's expertise has made him a sought-after speaker and thought leader, featured in numerous speaking engagements, podcasts, and webinars. Recognised by Rethink Retail as a Top Retail Expert and Influencer, his distinctive perspectives on retail, branding, business, and consumer behaviour are frequently highlighted in leading publications such as Inside Retail, among others.
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