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"About us"
At IGU Global, we help retail businesses and brands grow from the inside out, not through gimmicks or noise, but through emotionally intelligent, AI-ready strategy rooted in truth.
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We bridge the gap between your business goals and the real emotions driving your team, your customers, and your future. By aligning brand ethos with human insight and system clarity, we don’t just build loyalty, we build living, breathing allegiance.
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Our approach is clear:
Business clarity + emotional precision = lasting impact.
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We’re not consultants. We’re an embedded extension of your leadership: culturally fluent, commercially sharp, and relentlessly human.
Our work helps brands and retailers become machine-trusted and human-loved, ready for a world where trust replaces attention, and strategy outlasts visibility.
Nick Gray is rapidly emerging as one of the leading voices shaping the future of retail. His thought leadership has guided the strategies of globally recognised retailers, brands, and wholesalers—leaving a lasting mark on both culture and commerce.
With over 25 years of experience across wholesale and retail, Nick has held pivotal roles at iconic companies including Adidas, Nike, Sneakerboy, Diesel, and Westfield. His approach is grounded in a single belief: that people, emotions, and customers belong at the centre of every business decision.
As the founder of IGU Global, Nick helps brands grow from the inside out, aligning commercial strategy with emotional truth. His insights on brand trust, customer psychology, and the human impact of AI have earned him recognition as a Top Retail Expert and Influencer by Rethink Retail, with features in leading publications including Inside Retail and appearances across panels, podcasts, and global webinars.
Whether he's helping brands build relevance in a post-advertising world or advising executive teams on retail’s next era, Nick brings clarity, cultural fluency, and relentless human focus to every conversation.
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