IF YOUR BRAND
IS THE ANSWER...

WHAT'S THE
QUESTION?

Name: Retail Brand Strategy Consulting
Brand: IGU Global
Price: 3000 AUD
Availability: InStock

“Book Your FREE Strategy Session”

"We help build emotionally intelligent brands,
customer experiences, trust & feeling in an AI-powered world."

JOIN THE "IGU" NETWORK

Emotion is the most powerful strategy in business.

Join 500+ founders, brand leaders, and creatives rethinking the role of emotion in retail.

"SUBSCRIBE"

No spam. No noise. Just clarity and emotional intelligence in your inbox once a month.

"BLOG POSTS"

The Death of Deep Thinking

By Nick Gray | IGU Global Let’s be honest for a second, no wait, better yet let me ask you a question. When was the last time you really struggled to learn something new? Not scrolled, not summarised, but really wrestled with it and until it finally clicked. A big part of learning comes from friction, sometimes lots and other times not so much but real learning all comes with some level of it when we need to understand something new. What's often happening now when we are nee

The Mindsets Defining 2026

The Generations Reshaping How We Buy, Belong & Behave in 2026 By Nick Gray | IGU Global Earlier this year, I wrote an article called “Inside the Minds of 2025”, in it I wrote a lot about how disruption had become the medium and the atmosphere through which every brand, retailer and customer now moves. What once felt like a series of sudden shocks had settled into something far more permanent: a living environment of constant adjustment. We were no longer waiting for the “new

When a Brand Turns into a Flag.

When a brand turns into a flag, meaning has already been stolen. Nick Gray explores how emotional governance helps leaders protect brand identity when symbolism drifts and culture redefines intent. When a brand turns into a flag, meaning has already been stolen. Nick Gray explores how emotional governance helps leaders protect brand identity when symbolism drifts and culture redefines intent.

"ABOUT US"

We help retail brands and businesses grow from the inside out by aligning your business ethos with human emotion and AI-era readiness, creating deep trust, true loyalty, and living, breathing allegiance.

IGU Global is more than a consultancy, we’re an embedded strategic partner, fluent in culture, sharp in commerce, and grounded in emotional clarity.

We decode the invisible drivers behind your people and customers to build machine-trusted, human-loved brands that stand the test of time and transformation.

"SPEAKING"

Nick Gray, founder of IGU Global, is a recognised voice in the evolution of modern retail. His talks challenge convention and equip audiences with fresh frameworks around emotional branding, customer psychology, and AI-era leadership.

Whether delivering a keynote or leading an executive session, his insights land with clarity, conviction, and practical power, helping leaders navigate the shift from attention to trust.

"OUR SERVICES"

Through immersive workshops and strategic advisory, we help teams rewire how they think, lead, and build, bridging business ambition with human behaviour.

From decoding emotional drivers to designing AI-trust strategies, our advisory work creates alignment across leadership, teams, and customers. We bring clarity to complexity, culture to commerce, and emotional depth to strategic growth.

25+ YEARS SHAPING GLOBAL RETAIL AND BRAND CULTURE

WHAT OUR CLIENTS SAY ABOUT US

Claire Brooks, MI

"We came for the results but stayed for the person."

Before we met Nick, we were throwing everything at the wall, hoping something would stick, wasting time, money, and energy without a clear direction.

Six months later, Strictly has never been more focused. Nick has brought structure, strategy, and purpose to our brand, elevating everything from operations to audience engagement. His leadership has been a game-changer.

Now, we're proud to have Nick represent STRICTLY as Acting GM both here and globally. Your support is unconditional, and we wouldn’t be here without you. Here’s to the next chapter.

"STRICTLY"

IF YOUR BRAND IS THE ANSWER... WHAT'S THE QUESTION?

"We help build emotionally intelligent brands, customer experiences, trust & feeling in an AI-powered world."