Recognised as a Top Retail Expert, 2026
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Your brand doesn’t have a marketing problem.
It has an emotional one.
When a brand loses emotional clarity, Every decision becomes reaction, discount and chaos.
When a brand gets its emotional nervous system back, everything changes.
Teams stop guessing. Customers stop ignoring you. And the business starts breathing again.
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ABOUT US
We help retail brands and leaders grow from the inside out, aligning emotion, culture, and strategy so businesses stop reacting and start leading with clarity.
We work where human behaviour meets commercial reality.
From advisory and workshops to long-term strategic partnerships, IGU Global helps brands rebuild emotional alignment across teams, customers, and culture.
The work connects insight to action and feeling to performance.
HOW LEADERS WORK WITH IGU
OUR SERVICES
JOIN THE "IGU" NETWORK
Where retail leaders go for clarity, emotion, and direction.
Emotion is the most powerful strategy in business.
Join 500+ founders, brand leaders, and creatives receiving one email a month on the psychology of retail, branding, and AI-era leadership.
No spam. No noise. Just clarity and emotional intelligence in your inbox once a month.
25+ YEARS SHAPING GLOBAL RETAIL AND BRAND CULTURE
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