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"BLOG POSTS"
"ABOUT US"
We help retail brands and businesses grow from the inside out by aligning your business ethos with human emotion and AI-era readiness, creating deep trust, true loyalty, and living, breathing allegiance.
IGU Global is more than a consultancy, we’re an embedded strategic partner, fluent in culture, sharp in commerce, and grounded in emotional clarity.
We decode the invisible drivers behind your people and customers to build machine-trusted, human-loved brands that stand the test of time and transformation.
"SPEAKING"
Nick Gray, founder of IGU Global, is a recognised voice in the evolution of modern retail. His talks challenge convention and equip audiences with fresh frameworks around emotional branding, customer psychology, and AI-era leadership.
Whether delivering a keynote or leading an executive session, his insights land with clarity, conviction, and practical power, helping leaders navigate the shift from attention to trust.
"OUR SERVICES"
Through immersive workshops and strategic advisory, we help teams rewire how they think, lead, and build, bridging business ambition with human behaviour.
From decoding emotional drivers to designing AI-trust strategies, our advisory work creates alignment across leadership, teams, and customers. We bring clarity to complexity, culture to commerce, and emotional depth to strategic growth.
