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Nick Gray presenting IGU Global’s human-led retail strategy and emotional intelligence framework.

"Blog"

Sep 218 min read

Designing Behaviour

Sep 155 min read

AI’s Dirty Secret? It May Not Benefit Who You Think.

Sep 114 min read

The Question That Creates More Than It Asks

Aug 225 min read

Beyond the Five Senses

Aug 175 min read

When a Rebrand Becomes a Funeral: Jaguar’s $10B Mistake

Aug 117 min read

The Generational Disruption.

Aug 55 min read

Never Design a Store. Design a Memory.

Jul 286 min read

Inside the Minds of 2025

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