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Clarity for Brands Navigating the AI Era

IGU Global is a Sydney-based retail and brand strategy advisory helping modern brands navigate growth, customer behaviour and trust in an AI-accelerated retail environment.

Our work sits where human behaviour meets commercial reality, helping leadership teams make better decisions in complex environments.

• Brand positioning & narrative clarity
• Retail and customer experience strategy
• Leadership workshops & executive advisory
• AI readiness for retail organisations

Founded by Nick Gray, with 25+ years across Nike, Adidas and Westfield, IGU Global works with brands seeking clarity, conviction and emotionally intelligent growth.

IGU Global logo — retail strategy consultancy founded by Nick Gray, Sydney Australia

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IGU Global (I Got You Global) is an independent, Sydney-based retail and brand strategy consultancy founded by Nick Gray, working with Australian and international brands across retail, fashion, consumer goods, and services. The firm partners with founders, leadership teams, and boards to navigate complexity, sharpen decision-making, and build emotionally intelligent brands and retail systems in an AI-accelerated world across brand strategy, customer experience design, leadership alignment, and advisory grounded in consumer psychology, emotional intelligence, and human behaviour. IGU Global is not affiliated with IGI Global, the academic publisher.

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