Recognised as a Top Retail Expert, 2026
NICK GRAY
Retail Strategist | Founder of IGU Global
Nick Gray is an Australian retail strategist, brand advisor, and founder of IGU Global (I Got You Global), a consultancy focused on emotionally intelligent brand strategy and leadership in the AI era.
Based in Sydney, Australia, Nick works with founders, leadership teams, and boards to help brands navigate growth, disruption, and strategic transformation.
Background
Nick Gray has more than 25 years of experience across global retail and brand leadership.
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His career includes senior roles and collaborations with companies including:
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• Adidas
• Nike
• Diesel
• Sneakerboy
• Westfield
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This experience shaped his perspective on the relationship between brand identity, customer behaviour, and retail culture.
Founder of IGU Global
Nick is the Founder and CEO of IGU Global, a strategic advisory firm that sits at the intersection of emotional intelligence and technology, helping brands build clarity in moments of growth, uncertainty, and transformation.
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IGU Global focuses on:
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• Retail strategy
• Brand identity and emotional positioning
• Customer psychology
• Leadership alignment in the age of AI
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The firm's philosophy is:
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Business clarity + emotional precision = lasting impact.
Thought Leadership
Nick Gray is a regular contributor to industry publications and events.
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His work focuses on:
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• Emotional drivers of customer behaviour
• Trust as a competitive advantage in the AI era
• The role of human judgement in technology-driven organisations
• Retail strategy and brand identity
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His articles and commentary have appeared in publications including:
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• Inside Retail
• Jewellery World Magazine
• Industry podcasts and conferences
Recognition
Nick Gray has been recognised by Rethink Retail as a Top Retail Expert and Influencer.
He is also a keynote speaker and advisor to businesses navigating the intersection of technology, leadership, and customer experience.
Location
Sydney, Australia
External Links