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Same argument. Different rooms every time.

None of this was a media strategy. It's what happens when you spend twenty-five years in rooms where the customer got talked about constantly and rarely understood.

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Since May 2024: 49 articles in Inside Retail Australia, six in Jewellery World, and work published in StopPress and Legacy Builders. Eight podcast appearances. Nineteen stages across Australia, New Zealand, Thailand and Singapore.

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Every credit below links to the actual piece.

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Bylined work

Inside Retail Australia — 50 articles since May 2024, as a regular contributor. Store design psychology, pricing, AI, trust, and the economics of hesitation.

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Jewellery World — six pieces on how the jewellery consumer actually decides.

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StopPress, New Zealand — Focus on the feeling you're selling.

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Legacy Builders Magazine — Why Visibility Without Strategy Is Costing You Money. August 2026, two-page spread.

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Selected articles are linked at the foot of this page.

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Quoted as an expert

Retailing Central — two published contributions, both with full attribution. Retail Loyalty Programs That Grow Repeat Sales Without Killing Margin, June 2026. Retail Email and Text Personalization That Respects Privacy and Still Sells, July 2026.

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Add To Cart Playbook #657 — How to Justify Brand Spend to a Performance Team, August 2026. Contributing voice alongside Conquest Sports, Frank Body and Bubble Tea Club.

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AIT Yearbook of Business Analytics & Digital Transformation 2026 — quoted in Carl Boutet's chapter: retail spent a decade competing for attention, the next decade is about trust.

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Podcasts and stages

Add To Cart #595 — Do Enough People Hate Your Brand? Why Playing It Safe Costs You. February 2026.

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Add To Cart Playbook #614 — How to Use Emotion Over Features to Sell. April 2026.

 

The Trade Room — Why We Buy: What Brands Get Wrong About Today's Consumer. September 2026.

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Also Ecommerce Australia, ROI — Return On Inspiration, Property Now by Coposit, Stacked Studio, and the RETHINK Retail APAC edition, which Nick launched.

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19 speaking engagements since April 2024, including:

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Retail Show Australia, MCEC Melbourne — The Human Operating System. September 2026.

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Jewellery Industry Summit, Customs House Sydney — What She's Really Buying. October 2026.

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iMedia Future of Marketing Summit NZ, Christchurch — The Emotion Economy. Rated 4.8 out of 5.

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iMedia Retail Summit AU, Gold Coast — Retail Rewired: Margins, Machines & Mindset. April 2026.

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AIT School of Management, Bangkok — guest lecture to 96 students.

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PayPal at Machine Hall Sydney, sharing the stage with Jess Fox.

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Nick Gray has been recognised by Rethink Retail as a Top Retail Expert and Influencer.

He is also a keynote speaker and advisor to businesses navigating the intersection of technology, leadership, and customer experience.

Recognition

RETHINK Retail named Nick a Top Retail Expert for 2026, in the Specialists category.

External Links

Inside Retail Australia

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All 50 articles
Why a nice room is not a brand — Sep 2026
Why Christmas retail is won before Black Friday — Sep 2026
Why smart glasses are creating a new trust problem for retailers — Aug 2026
Luxury is teaching the same lesson to every retailer — Jul 2026
Why Ford now believes veteran knowledge is essential to optimise AI — Jul 2026
Is your store overwhelming customers? — Jun 2026
Why it’s time to shift from winning attention to trust — Mar 2026
Where does Nike go after its Virgil Abloh revival? — Mar 2026
Why faster retail is no longer a competitive advantage — Jan 2026
What Lululemon’s crisis teaches every growth-obsessed brand — Oct 2025
Making Ssense of it all: the $4b collapse and the end of an era in online luxury — Sep 2025

 

Jewellery World

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The Real Reason She’s Buying It For Herself
They Don’t Want to Look Like Everyone Else Anymore
You’re Still Designing Objects. Your Customer Has Probably Moved On Already
The Last Industry That Should Feel Empty
Social Media Didn’t Break Marketing. But It Has Changed Jewellery Buying
Creativity Is Not a Talent. It’s an Operation

 

StopPress (NZ)

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Focus on the feeling you’re selling

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Podcasts

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Add To Cart #595 — Do Enough People Hate Your Brand? — Feb 2026
The Trade Room — Why We Buy: What Brands Get Wrong About Today’s Consumer — Sep 2026
eCommerce Australia — Clarity Converts in Retail — Jun 2024
Property Now — Buyer Psychology Expert: How Companies Trick Us Into Spending Big! — Nov 2025

Quoted as an expert

Add To Cart #657 — How to Justify Brand Spend to a Performance Team — Aug 2026

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Recognition

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RETHINK Retail — Top Retail Expert 2026
Meet the TRE: Nick Gray

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Elsewhere

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IGU Global
LinkedIn

IGU Global logo — retail strategy consultancy founded by Nick Gray, Sydney Australia

IGU Global (I Got You Global) is an independent, Sydney-based retail and brand strategy consultancy founded by Nick Gray, working with Australian and international brands across retail, fashion, consumer goods, and services. The firm partners with founders, leadership teams, and boards to navigate complexity, sharpen decision-making, and build emotionally intelligent brands and retail systems in an AI-accelerated world across brand strategy, customer experience design, leadership alignment, and advisory grounded in consumer psychology, emotional intelligence, and human behaviour. IGU Global is not affiliated with IGI Global, the academic publisher.

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