"Blog" 

Nike is strongest when it leads with emotion, culture and long-term brand building. Elliott Hill understands this — and his return signals a necessary reset.

Most brands think influence is about marketing. It isn’t. Influence is behavioural, a quiet shift inside your customer’s nervous system that makes them trust you, remember you, and return to you. Real influence is earned through emotional clarity, repetition, and ethical persuasion — not tactics. When you understand the psychology behind how customers decide, you stop fighting for attention and start building loyalty that lasts. The Science of Persuasion and Influence The pro

Even with ongoing concerns about inflation and the rising cost of living, consumers of all ages and across various product categories are showing they can still spend—just a bit more thoughtfully. This trend highlights the resilience and adaptability of today's consumers, who are increasingly prioritising experiences over goods and seeking the best value for their money. Even when it comes to sustainably produced products and services, the price needs to be right. Shifts in C

When brands tap into the true essence of their customers, they do more than sell products—they build meaningful relationships that stand the