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Nick Gray presenting IGU Global’s human-led retail strategy and emotional intelligence framework.

"Blog"

Abstract red portrait of a woman with smeared paint over her eyes, symbolising how AI obscures identity in shopping decisions.

Abstract red portrait of a woman with smeared paint over her eyes, symbolising how AI obscures identity in shopping decisions.

Is ChatGPT Shopping Research Really About Products?

AI is changing how people buy — not just what. ChatGPT compresses judgment, rewards consensus, and removes friction. But where it sees products, humans see identity.

6 hours ago8 min read

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