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Advertising was built on attention. AI is built on trust.
As intelligent agents replace human browsing, brands are no longer competing for clicks — they’re competing to be chosen by machines. This article explores why traditional advertising is becoming invisible, and what brands must build instead to survive the AI-first economy.
Join the IGU Network, a place for leaders who believe retail is still human.
Expect essays, emotional frameworks, and field-tested strategies that help you think deeper and act smarter.
