Join the IGU Network, a place for leaders who believe retail is still human.
Expect essays, emotional frameworks, and field-tested strategies that help you think deeper and act smarter.
Agentic AI is reshaping retail at speed. When machines can research your brand in seconds, trust and emotional clarity become the real drivers of margin, loyalty and long-term advantage.
Jaguar’s $10B rebrand wasn’t a logo problem. It was an identity collapse. This article explores how breaking the emotional contract with customers can dismantle trust, erase loyalty, and turn modernisation into brand erasure — a cautionary lesson for every heritage brand chasing relevance.
AI is quickly taking over analysis, forecasting, and decision-making tasks once exclusive to executives. This article explores how the retail CEO role is changing, which human skills AI can’t replicate, and what leaders must develop now to stay relevant in an AI-driven future.
Join the IGU Network, a place for leaders who believe retail is still human.
Expect essays, emotional frameworks, and field-tested strategies that help you think deeper and act smarter.
