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Nick Gray presenting IGU Global’s human-led retail strategy and emotional intelligence framework.

Recognised as a Top Retail Expert, 2026

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Abstract visual representing the collapse of the attention economy and AI reshaping advertising

Abstract visual representing the collapse of the attention economy and AI reshaping advertising

The End Of Attention -WhyAI Will Kill Advertising.

Advertising was built on attention. AI is built on trust. As intelligent agents replace human browsing, brands are no longer competing for clicks — they’re competing to be chosen by machines. This article explores why traditional advertising is becoming invisible, and what brands must build instead to survive the AI-first economy.

Jun 16, 20255 min read

AI reshaping modern leadership and the future role of retail CEOs.

AI reshaping modern leadership and the future role of retail CEOs.

AI is Gunning for the CEO’s Chair: Are You Ready?

AI is quickly taking over analysis, forecasting, and decision-making tasks once exclusive to executives. This article explores how the retail CEO role is changing, which human skills AI can’t replicate, and what leaders must develop now to stay relevant in an AI-driven future.

Oct 22, 20244 min read

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IGU Global (I Got You Global) is a Sydney-based retail and brand consultancy founded by Nick Gray. The business works with brands, retailers, founders, and leadership teams on brand strategy, customer experience, emotional intelligence, and human-centred growth in an AI-accelerated retail environment. IGU Global is an independent consultancy and is not affiliated with any academic or professional publishing organisations.

IGU Global (I Got You Global) is a retail and brand strategy firm founded by Nick Gray, based in Sydney and working with Australian and international brands.

The firm works with founders, leadership teams and boards to help them navigate complexity, sharpen decision-making, and build emotionally intelligent brands and retail systems in an AI-accelerated world.

IGU Global specialises in retail strategy, brand strategy, customer experience design, leadership alignment and advisory work grounded in consumer psychology, emotional intelligence and human behaviour.

IGU Global works with Australian and international brands across retail, fashion, consumer goods and services.

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