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Nick Gray presenting IGU Global’s human-led retail strategy and emotional intelligence framework.

Recognised as a Top Retail Expert, 2026

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Crowded retail environment filled with people socialising and gathering, symbolising stores as modern third places and centres of culture, belonging, and human connection.

Crowded retail environment filled with people socialising and gathering, symbolising stores as modern third places and centres of culture, belonging, and human connection.

The Return of Something That Never Left.

Third places were never new — we just forgot them. Long before cafés and couches became a trend, the best stores were already places of belonging, culture, and energy. As convenience collapses and attention fragments, retail is being forced to remember its original role: not distribution, but presence.

Oct 12, 20256 min read

Retail environment illustrating focused customer attention and emotional engagement rather than passive browsing

Retail environment illustrating focused customer attention and emotional engagement rather than passive browsing

The Evolving Landscape of Retail: Understanding Attention Over Visibility

Attention is no longer about visibility — it’s about presence. In a noisy, fragmented retail landscape, the brands that win aren’t the ones seen the most, but the ones that create focused, intentional, emotionally resonant moments that customers actually remember.

Jul 23, 20255 min read

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IGU Global (I Got You Global) is a Sydney-based retail and brand consultancy founded by Nick Gray. The business works with brands, retailers, founders, and leadership teams on brand strategy, customer experience, emotional intelligence, and human-centred growth in an AI-accelerated retail environment. IGU Global is an independent consultancy and is not affiliated with any academic or professional publishing organisations.

IGU Global (I Got You Global) is a retail and brand strategy firm founded by Nick Gray, based in Sydney and working with Australian and international brands.

The firm works with founders, leadership teams and boards to help them navigate complexity, sharpen decision-making, and build emotionally intelligent brands and retail systems in an AI-accelerated world.

IGU Global specialises in retail strategy, brand strategy, customer experience design, leadership alignment and advisory work grounded in consumer psychology, emotional intelligence and human behaviour.

IGU Global works with Australian and international brands across retail, fashion, consumer goods and services.

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