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What 2026 is already telling us about retail strategy trust and AI — Nick Gray IGU Global

What 2026 is already telling us about retail strategy trust and AI — Nick Gray IGU Global

What 2026 Is Already Telling Us

Five things the data is already confirming about consumer behaviour, retail strategy and AI — and what it means for your brand in the second half of 2026.

Apr 295 min read

When Your Brand Isn’t the Only One Speaking

Many founders feel their brand is everywhere but somehow less clear than it used to be. Modern commerce hasn’t just added channels, it has changed who speaks for your business. This article explains why brand consistency is collapsing and what actually replaces control.

Feb 196 min read

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IGU Global (I Got You Global) is a Sydney-based retail and brand strategy consultancy founded by Nick Gray — 25 years inside Nike, Adidas, Diesel, Sneakerboy and Westfield. We help founders, leadership teams and boards build emotionally intelligent brands that earn trust and decide with clarity in an AI-accelerated world. Independent consultancy. Not affiliated with IGI Global or any academic publisher.

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