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Name: Retail Brand Strategy Consulting
Brand: IGU Global
Price: 3000 AUD
Availability: InStock

Purchase Confidence Isn't a Research Problem. It's an Identity Problem.

Most brands think purchase hesitation is an information problem — so they pile on more reviews, more FAQs, more data. It's not. It's an identity problem. Here's what actually creates purchase confidence, and what Apple gets right that Dyson misses.

3 days ago7 min read

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IGU Global (I Got You Global) is an independent, Sydney-based retail and brand strategy consultancy founded by Nick Gray, working with Australian and international brands across retail, fashion, consumer goods, and services. The firm partners with founders, leadership teams, and boards to navigate complexity, sharpen decision-making, and build emotionally intelligent brands and retail systems in an AI-accelerated world across brand strategy, customer experience design, leadership alignment, and advisory grounded in consumer psychology, emotional intelligence, and human behaviour. IGU Global is not affiliated with IGI Global, the academic publisher.

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