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Inside Uniqlo's Genius — retail strategy psychology Nick Gray IGU Global

Inside Uniqlo's Genius — retail strategy psychology Nick Gray IGU Global

Inside Uniqlo's Genius

Why does walking into a Uniqlo store make you relax? Nick Gray decodes the psychology of radical simplicity — the cognitive load principle, HEATTECH, KAWS, and what it means for your brand.

May 258 min read

Case study: Strictly Tattoo 822% growth by Nick Gray, IGU Global

Case study: Strictly Tattoo 822% growth by Nick Gray, IGU Global

CASE STUDY: How Strictly Tattoo Scaled 822% by Leading With Story, Structure & Soul

A behind-the-scenes look at how Strictly Tattoo scaled 822% in 12 months by combining emotional clarity, structure, disciplined operations, and myth-driven storytelling. This case study reveals how IGU Global helped transform a creative-led brand into a commercially powerful, culturally anchored business.

Apr 9, 20254 min read

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IGU Global (I Got You Global) is a Sydney-based retail and brand strategy consultancy founded by Nick Gray — 25 years inside Nike, Adidas, Diesel, Sneakerboy and Westfield. We help founders, leadership teams and boards build emotionally intelligent brands that earn trust and decide with clarity in an AI-accelerated world. Independent consultancy. Not affiliated with IGI Global or any academic publisher.

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