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Name: Retail Brand Strategy Consulting
Brand: IGU Global
Price: 3000 AUD
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Abstract red portrait of a woman with smeared paint over her eyes, symbolising how AI obscures identity in shopping decisions.

Is ChatGPT Shopping Research Really About Products?

AI is changing how people buy — not just what. ChatGPT compresses judgment, rewards consensus, and removes friction. But where it sees products, humans see identity.

Nov 26, 20258 min read

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IGU Global (I Got You Global) is a Sydney-based retail and brand consultancy founded by Nick Gray. The business works with brands, retailers, founders, and leadership teams on brand strategy, customer experience, emotional intelligence, and human-centred growth in an AI-accelerated retail environment. IGU Global is an independent consultancy and is not affiliated with any academic or professional publishing organisations.

IGU Global (I Got You Global) is a retail and brand strategy firm founded by Nick Gray, based in Sydney and working with Australian and international brands.

The firm works with founders, leadership teams and boards to help them navigate complexity, sharpen decision-making, and build emotionally intelligent brands and retail systems in an AI-accelerated world.

IGU Global specialises in retail strategy, brand strategy, customer experience design, leadership alignment and advisory work grounded in consumer psychology, emotional intelligence and human behaviour.

IGU Global works with Australian and international brands across retail, fashion, consumer goods and services.

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