Join the IGU Network, a place for leaders who believe retail is still human.
Expect essays, emotional frameworks, and field-tested strategies that help you think deeper and act smarter.
Why does walking into a Uniqlo store make you relax? Nick Gray decodes the psychology of radical simplicity — the cognitive load principle, HEATTECH, KAWS, and what it means for your brand.
AI is making work faster and cleaner, but it may also be quietly eroding how we think. When friction disappears, so does depth. This piece explores how cognitive ease, AI dependency, and instant answers are reshaping learning, leadership, and decision-making — and why reclaiming struggle is now a competitive advantage.
Join the IGU Network, a place for leaders who believe retail is still human.
Expect essays, emotional frameworks, and field-tested strategies that help you think deeper and act smarter.
