Blog

Name: Retail Brand Strategy Consulting
Brand: IGU Global
Price: 3000 AUD
Availability: InStock

The Great Reset

Consumers never abandoned multi-brand retail — they abandoned the hollow, efficiency-driven spaces that erased presence, meaning, and human connection.

Oct 1, 20257 min read

Case study: Strictly Tattoo 822% growth by Nick Gray, IGU Global

CASE STUDY: How Strictly Tattoo Scaled 822% by Leading With Story, Structure & Soul

A behind-the-scenes look at how Strictly Tattoo scaled 822% in 12 months by combining emotional clarity, structure, disciplined operations, and myth-driven storytelling. This case study reveals how IGU Global helped transform a creative-led brand into a commercially powerful, culturally anchored business.

Apr 9, 20254 min read

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IGU Global (I Got You Global) is a Sydney-based retail and brand consultancy founded by Nick Gray. The business works with brands, retailers, founders, and leadership teams on brand strategy, customer experience, emotional intelligence, and human-centred growth in an AI-accelerated retail environment. IGU Global is an independent consultancy and is not affiliated with any academic or professional publishing organisations.

IGU Global (I Got You Global) is a retail and brand strategy firm founded by Nick Gray, based in Sydney and working with Australian and international brands.

The firm works with founders, leadership teams and boards to help them navigate complexity, sharpen decision-making, and build emotionally intelligent brands and retail systems in an AI-accelerated world.

IGU Global specialises in retail strategy, brand strategy, customer experience design, leadership alignment and advisory work grounded in consumer psychology, emotional intelligence and human behaviour.

IGU Global works with Australian and international brands across retail, fashion, consumer goods and services.

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