Join the IGU Network, a place for leaders who believe retail is still human.
Expect essays, emotional frameworks, and field-tested strategies that help you think deeper and act smarter.
I don't write to produce articles. The article is the by-product, the thinking is the product. Why skipping the thinking with AI costs you judgement, why a brand built on the same tools as everyone else ends up the average of its category, and three things to try today.
Join the IGU Network, a place for leaders who believe retail is still human.
Expect essays, emotional frameworks, and field-tested strategies that help you think deeper and act smarter.
