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Name: Retail Brand Strategy Consulting
Brand: IGU Global
Price: 3000 AUD
Availability: InStock

Illustration representing data, trust, and customer behaviour in retail.

Data Is Power - But Only When You Earn It.

Retailers can no longer take customer data for granted. Today, data must be earned through trust, value, and emotional relevance. This article explores how brands like Nike do it right, why data alone is never enough, and how retailers can balance analytics with human insight to build loyalty and long-term growth.

Mar 5, 20255 min read

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IGU Global (I Got You Global) is a Sydney-based retail and brand consultancy founded by Nick Gray. The business works with brands, retailers, founders, and leadership teams on brand strategy, customer experience, emotional intelligence, and human-centred growth in an AI-accelerated retail environment. IGU Global is an independent consultancy and is not affiliated with any academic or professional publishing organisations.

IGU Global (I Got You Global) is a retail and brand strategy firm founded by Nick Gray, based in Sydney and working with Australian and international brands.

The firm works with founders, leadership teams and boards to help them navigate complexity, sharpen decision-making, and build emotionally intelligent brands and retail systems in an AI-accelerated world.

IGU Global specialises in retail strategy, brand strategy, customer experience design, leadership alignment and advisory work grounded in consumer psychology, emotional intelligence and human behaviour.

IGU Global works with Australian and international brands across retail, fashion, consumer goods and services.

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