Join the IGU Network, a place for leaders who believe retail is still human.
Expect essays, emotional frameworks, and field-tested strategies that help you think deeper and act smarter.
Retail industrialised cognitive bias a century ago and got very good at it. Now trust has collapsed, the shortcuts are all she has left, and an AI reads your behaviour instead of your narrative. Every shortcut you offer is a promise about what she'll find when she gets there.
Join the IGU Network, a place for leaders who believe retail is still human.
Expect essays, emotional frameworks, and field-tested strategies that help you think deeper and act smarter.