Join the IGU Network, a place for leaders who believe retail is still human.
Expect essays, emotional frameworks, and field-tested strategies that help you think deeper and act smarter.
Trends no longer move through culture the way they once did. Drawing on nearly two decades at Adidas and Nike, Nick Gray explores how algorithms, exposure loops, and repetition have reshaped how trends are formed — and why familiarity is now mistaken for relevance.
Join the IGU Network, a place for leaders who believe retail is still human.
Expect essays, emotional frameworks, and field-tested strategies that help you think deeper and act smarter.
