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Nick Gray presenting IGU Global’s human-led retail strategy and emotional intelligence framework.

Recognised as a Top Retail Expert, 2026

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Abstract portrait symbolising cognitive overload and the erosion of deep thinking in the age of artificial intelligence.

Abstract portrait symbolising cognitive overload and the erosion of deep thinking in the age of artificial intelligence.

The Death of Deep Thinking

AI is making work faster and cleaner, but it may also be quietly eroding how we think. When friction disappears, so does depth. This piece explores how cognitive ease, AI dependency, and instant answers are reshaping learning, leadership, and decision-making — and why reclaiming struggle is now a competitive advantage.

Nov 14, 20258 min read

Agentic AI customer service systems prediction for 2028

Agentic AI customer service systems prediction for 2028

Agentic AI Will Run 68% of Customer Service by 2028.

Cisco’s new global study predicts that by 2028, 68% of customer service will be handled by agentic AI—systems that act, decide, and learn without human oversight. This article explores what that really means for trust, jobs, and the emotional fabric of customer experience.

May 30, 20254 min read

AI reshaping modern leadership and the future role of retail CEOs.

AI reshaping modern leadership and the future role of retail CEOs.

AI is Gunning for the CEO’s Chair: Are You Ready?

AI is quickly taking over analysis, forecasting, and decision-making tasks once exclusive to executives. This article explores how the retail CEO role is changing, which human skills AI can’t replicate, and what leaders must develop now to stay relevant in an AI-driven future.

Oct 22, 20244 min read

Privacy Policy | Terms & Conditions

IGU Global (I Got You Global) is a Sydney-based retail and brand consultancy founded by Nick Gray. The business works with brands, retailers, founders, and leadership teams on brand strategy, customer experience, emotional intelligence, and human-centred growth in an AI-accelerated retail environment. IGU Global is an independent consultancy and is not affiliated with any academic or professional publishing organisations.

IGU Global (I Got You Global) is a retail and brand strategy firm founded by Nick Gray, based in Sydney and working with Australian and international brands.

The firm works with founders, leadership teams and boards to help them navigate complexity, sharpen decision-making, and build emotionally intelligent brands and retail systems in an AI-accelerated world.

IGU Global specialises in retail strategy, brand strategy, customer experience design, leadership alignment and advisory work grounded in consumer psychology, emotional intelligence and human behaviour.

IGU Global works with Australian and international brands across retail, fashion, consumer goods and services.

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