Join the IGU Network, a place for leaders who believe retail is still human.
Expect essays, emotional frameworks, and field-tested strategies that help you think deeper and act smarter.
Sellout velocity is retail's most trusted number — and its most misread. It measures how badly people want you, not whether they like you. Those are two different systems, and confusing them is why hype brands have a half-life.
Join the IGU Network, a place for leaders who believe retail is still human.
Expect essays, emotional frameworks, and field-tested strategies that help you think deeper and act smarter.
