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Nick Gray presenting IGU Global’s human-led retail strategy and emotional intelligence framework.

Recognised as a Top Retail Expert, 2026

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A quiet, contemplative portrait representing trust, confidence, and decision-making in modern retail.

A quiet, contemplative portrait representing trust, confidence, and decision-making in modern retail.

What Will Matter for Brands & Retail in 2026

Conversion hasn’t stopped working — confidence has. As brands head into 2026, familiar psychological tactics are creating hesitation rather than action. This article explores why trust, clarity, emotional safety, and judgement are now the defining forces behind modern conversion.

Dec 29, 20256 min read

Glitch portrait representing youth identity in the digital age, used for Nick Gray's article on Australia’s social media ban.

Glitch portrait representing youth identity in the digital age, used for Nick Gray's article on Australia’s social media ban.

THE GENERATION WE UNPLUGGED

Australia’s social media ban for under-16s is more than policy. It exposes how youth identity, emotional development and retail have been quietly shaped by algorithms — and what happens when a generation is suddenly unplugged.

Dec 12, 20256 min read

The Truth About Sports & Fashion Collabs

Sports and fashion collaborations aren’t about hype or volume — they’re about memory. When partnerships are built with intention, scarcity, and emotional clarity, they live in culture long after the product sells out. When they aren’t, they disappear just as quickly.

Oct 7, 20254 min read

Privacy Policy | Terms & Conditions

IGU Global (I Got You Global) is a Sydney-based retail and brand consultancy founded by Nick Gray. The business works with brands, retailers, founders, and leadership teams on brand strategy, customer experience, emotional intelligence, and human-centred growth in an AI-accelerated retail environment. IGU Global is an independent consultancy and is not affiliated with any academic or professional publishing organisations.

IGU Global (I Got You Global) is a retail and brand strategy firm founded by Nick Gray, based in Sydney and working with Australian and international brands.

The firm works with founders, leadership teams and boards to help them navigate complexity, sharpen decision-making, and build emotionally intelligent brands and retail systems in an AI-accelerated world.

IGU Global specialises in retail strategy, brand strategy, customer experience design, leadership alignment and advisory work grounded in consumer psychology, emotional intelligence and human behaviour.

IGU Global works with Australian and international brands across retail, fashion, consumer goods and services.

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