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Name: Retail Brand Strategy Consulting
Brand: IGU Global
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Nike returns to Amazon retail analysis by Nick Gray

Nike’s Return to Amazon.

Nike’s return to Amazon is more than a distribution shift — it’s a strategic reset revealing what power, pricing, presence and cultural relevance really mean in 2025.

May 27, 20255 min read

Reviving Nike’s Soul.

Nike is strongest when it leads with emotion, culture and long-term brand building. Elliott Hill understands this — and his return signals a necessary reset.

Sep 21, 20243 min read

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IGU Global (I Got You Global) is a Sydney-based retail and brand consultancy founded by Nick Gray. The business works with brands, retailers, founders, and leadership teams on brand strategy, customer experience, emotional intelligence, and human-centred growth in an AI-accelerated retail environment. IGU Global is an independent consultancy and is not affiliated with any academic or professional publishing organisations.

IGU Global (I Got You Global) is a retail and brand strategy firm founded by Nick Gray, based in Sydney and working with Australian and international brands.

The firm works with founders, leadership teams and boards to help them navigate complexity, sharpen decision-making, and build emotionally intelligent brands and retail systems in an AI-accelerated world.

IGU Global specialises in retail strategy, brand strategy, customer experience design, leadership alignment and advisory work grounded in consumer psychology, emotional intelligence and human behaviour.

IGU Global works with Australian and international brands across retail, fashion, consumer goods and services.

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