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Nick Gray presenting IGU Global’s human-led retail strategy and emotional intelligence framework.

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Retail Consistency Threshold — Christmas peak season strategy, emotional defaults and sustainable execution.

Retail Consistency Threshold — Christmas peak season strategy, emotional defaults and sustainable execution.

The Consistency Threshold.

Most Christmas shopping now starts in October, not December. Brands that win aren’t the ones doing the most — they’re the ones doing the right things consistently. This article breaks down the “Consistency Threshold,” helping retailers understand their limits, protect quality, and deliver a seamless Christmas experience without burnout.

Sep 30, 20246 min read

Nike retail psychology lesson — understanding customer values, identity and emotional drivers to influence behaviour.

Nike retail psychology lesson — understanding customer values, identity and emotional drivers to influence behaviour.

10 YEARS AT NIKE TAUGHT ME TO FOCUS ON PSYCHOMETRICS.

When brands tap into the true essence of their customers, they do more than sell products—they build meaningful relationships that stand the

Jun 18, 20244 min read

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