Join the IGU Network, a place for leaders who believe retail is still human.
Expect essays, emotional frameworks, and field-tested strategies that help you think deeper and act smarter.
A behind-the-scenes look at how Strictly Tattoo scaled 822% in 12 months by combining emotional clarity, structure, disciplined operations, and myth-driven storytelling. This case study reveals how IGU Global helped transform a creative-led brand into a commercially powerful, culturally anchored business.
Speaking at an event focused on storytelling powered by data I thought I'd take this opportunity to some truths. Let's make it clear from the start, the integration of Artificial Intelligence (AI) and data analytics has become a very sharp double-edged sword. While these technologies offer unprecedented insights into consumer behavior, there's a growing concern I have about the over-reliance on data-driven decisions that can and does erode a retailer's unique brand identity
Your body language speaks before you do. In retail, small behavioural cues—posture, eye contact, attention, energy—can quietly build trust or quietly kill a sale. Understanding the psychology of nonverbal communication can transform customer experience and instantly lift conversion.
Join the IGU Network, a place for leaders who believe retail is still human.
Expect essays, emotional frameworks, and field-tested strategies that help you think deeper and act smarter.
