Join the IGU Network, a place for leaders who believe retail is still human.
Expect essays, emotional frameworks, and field-tested strategies that help you think deeper and act smarter.
Luxury raised prices without raising quality or creativity — and the bill has arrived. Mid-market is now eating luxury's growth. Nick Gray, founder of IGU Global, argues this same dynamic is about to hit every brand via AI — and most leaders are about to make the same mistake, just with people instead of price tags.
Join the IGU Network, a place for leaders who believe retail is still human.
Expect essays, emotional frameworks, and field-tested strategies that help you think deeper and act smarter.
