Join the IGU Network, a place for leaders who believe retail is still human.
Expect essays, emotional frameworks, and field-tested strategies that help you think deeper and act smarter.
Most brands think influence is about marketing. It isn’t. Influence is behavioural, a quiet shift inside your customer’s nervous system that makes them trust you, remember you, and return to you. Real influence is earned through emotional clarity, repetition, and ethical persuasion — not tactics. When you understand the psychology behind how customers decide, you stop fighting for attention and start building loyalty that lasts. The Science of Persuasion and Influence The pro
Join the IGU Network, a place for leaders who believe retail is still human.
Expect essays, emotional frameworks, and field-tested strategies that help you think deeper and act smarter.
