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What 2026 is already telling us about retail strategy trust and AI — Nick Gray IGU Global

What 2026 is already telling us about retail strategy trust and AI — Nick Gray IGU Global

What 2026 Is Already Telling Us

Five things the data is already confirming about consumer behaviour, retail strategy and AI — and what it means for your brand in the second half of 2026.

Apr 295 min read

Your Customer Only Has Six Needs - IGU Global

Your Customer Only Has Six Needs - IGU Global

Your Customer Only Has Six Needs

Your customer doesn't have a hundred needs. They have six. And your brand only needs to solve two of them to build real competitive advantage.

Apr 167 min read

Distorted human face behind glass symbolising AI scrutiny, transparency and trust in modern retail

Distorted human face behind glass symbolising AI scrutiny, transparency and trust in modern retail

Retail in the Age of Agentic AI

Agentic AI is reshaping retail at speed. When machines can research your brand in seconds, trust and emotional clarity become the real drivers of margin, loyalty and long-term advantage.

Mar 46 min read

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IGU Global (I Got You Global) is a Sydney-based retail and brand strategy consultancy founded by Nick Gray — 25 years inside Nike, Adidas, Diesel, Sneakerboy and Westfield. We help founders, leadership teams and boards build emotionally intelligent brands that earn trust and decide with clarity in an AI-accelerated world. Independent consultancy. Not affiliated with IGI Global or any academic publisher.

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