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Recognised as a Top Retail Expert, 2026
Blog
What 2026 Is Already Telling Us
Five things the data is already confirming about consumer behaviour, retail strategy and AI — and what it means for your brand in the second half of 2026.
Apr 295 min read
Your Customer Only Has Six Needs
Your customer doesn't have a hundred needs. They have six. And your brand only needs to solve two of them to build real competitive advantage.
Apr 167 min read
What Really Happens to Spending When the World Feels so Uncertain.
“Emotional self-preservation in consumption refers to the way people use purchasing decisions to restore control, identity and meaning when the future feels uncertain and institutional trust is low.” If we're honest with ourselves, we could say the world doesn’t feel particularly stable right now, not in the dramatic sense of one defining catastrophe, but in a more subtle and unsettling way where nothing quite feels anchored anymore. Technology is reshaping work faster than o
Jan 138 min read
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