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Five things the data is already confirming about consumer behaviour, retail strategy and AI — and what it means for your brand in the second half of 2026.
Cisco’s new global study predicts that by 2028, 68% of customer service will be handled by agentic AI—systems that act, decide, and learn without human oversight. This article explores what that really means for trust, jobs, and the emotional fabric of customer experience.
Join the IGU Network, a place for leaders who believe retail is still human.
Expect essays, emotional frameworks, and field-tested strategies that help you think deeper and act smarter.
