Join the IGU Network, a place for leaders who believe retail is still human.
Expect essays, emotional frameworks, and field-tested strategies that help you think deeper and act smarter.
Even with ongoing concerns about inflation and the rising cost of living, consumers of all ages and across various product categories are showing they can still spend—just a bit more thoughtfully. This trend highlights the resilience and adaptability of today's consumers, who are increasingly prioritising experiences over goods and seeking the best value for their money. Even when it comes to sustainably produced products and services, the price needs to be right. Shifts in C
Join the IGU Network, a place for leaders who believe retail is still human.
Expect essays, emotional frameworks, and field-tested strategies that help you think deeper and act smarter.
