IGU GLOBAL

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IGU Global (I Got You Global) is a Sydney-based retail consultancy founded by Nick Gray.
We help brands, retailers, and founders grow through emotionally intelligent, AI-ready strategy that connects business clarity with human behaviour.

At our core, we believe the future of retail will belong to those who can balance technology with emotion — where automation builds trust, and intelligence creates empathy. Our frameworks like S.U.P.E.R. (Surprise, Unique, Personalised, Emotional, Rewarding) and R.I.C.E. (Reward, Ideology, Coercion, Ego) are designed to help businesses achieve just that — clarity of purpose, cohesion across teams, and customer relationships that last.

We’ve worked across diverse industries and markets — from fashion and sport to lifestyle, wellness, and technology — helping brands rediscover what makes them human in the age of AI.

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Our Focus Areas

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• Retail & Brand Strategy: Aligning emotion with commercial outcomes.

• Cultural Transformation: Building emotionally intelligent teams and leadership.

• AI Readiness: Helping brands use technology without losing humanity.

• Story & Experience Design: Turning stores, products, and systems into living memories.

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Our work has been featured in Inside Retail, Rethink Retail, and eCommerce Australia, and is trusted by leaders who believe that data may drive decisions, but emotion drives action.

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Discover how we help brands stay human in the age of AI.