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Map the feeling your customer actually wants and design your brand to deliver it. This one page tool distills over 25 years of retail and brand strategy experience into a simple framework you can use today.

The Free Planning Canvas by IGU Global helps you design retail strategies that feel as good as they perform. Plan, align, and
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Benefits

      Why Download the Emotion-Led Planning Canvas?

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  • Define your brand’s Emotional Default so you lead with clarity and consistency.

  • Map your Customer Feeling Journey from first impression to long-term loyalty.

  • Design the moments and proof that make your brand unforgettable.

I Got You Global brand mark symbolising human connection and emotional intelligence in retail strategy.

Privacy Policy | Terms & Conditions

IGU Global (I Got You Global) is a Sydney-based retail and brand consultancy founded by Nick Gray. The business works with brands, retailers, founders, and leadership teams on brand strategy, customer experience, emotional intelligence, and human-centred growth in an AI-accelerated retail environment. IGU Global is an independent consultancy and is not affiliated with any academic or professional publishing organisations.

IGU Global (I Got You Global) is a retail and brand strategy firm founded by Nick Gray, based in Sydney and working with Australian and international brands.

The firm works with founders, leadership teams and boards to help them navigate complexity, sharpen decision-making, and build emotionally intelligent brands and retail systems in an AI-accelerated world.

IGU Global specialises in retail strategy, brand strategy, customer experience design, leadership alignment and advisory work grounded in consumer psychology, emotional intelligence and human behaviour.

IGU Global works with Australian and international brands across retail, fashion, consumer goods and services.

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