Recognised as a Top Retail Expert, 2026
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If your brand is the answer
What is the question?
AI accelerates whatever is already there.
Emotional clarity is what people learn to trust.
When a brand regains emotional coherence, everything changes. Teams stop guessing. Decisions feel steadier.
The business starts breathing again.
IGU Global is a retail and brand strategy consultancy helping organisations navigate brand clarity, customer trust, emotional intelligence, and AI-driven decision-making. We work with founders, leadership teams, and retailers to align brand strategy, customer experience, and technology around consistent human meaning.
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ABOUT US
We help retail brands and leaders grow from the inside out, aligning emotion, culture, and strategy so businesses stop reacting and start leading with clarity.
We work where human behaviour meets commercial reality.
From advisory and workshops to long-term strategic partnerships, IGU Global helps brands rebuild emotional alignment across teams, customers, and culture.
The work connects insight to action and feeling to performance.
HOW LEADERS WORK WITH IGU
OUR SERVICES
JOIN THE "IGU" NETWORK
Where retail leaders go for clarity, emotion, and direction.
Emotion is the most powerful strategy in business.
Join 500+ founders, brand leaders, and creatives receiving one email a month on the psychology of retail, branding, and AI-era leadership.
No spam. No noise. Just clarity and emotional intelligence in your inbox once a month.
25+ YEARS SHAPING GLOBAL RETAIL AND BRAND CULTURE
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