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Nick Gray, founder of IGU Global, on luxury brands and trust in retail strategy 2026

Nick Gray, founder of IGU Global, on luxury brands and trust in retail strategy 2026

Luxury Burnt Through Its Trust. The Bill Just Arrived.

Luxury raised prices without raising quality or creativity — and the bill has arrived. Mid-market is now eating luxury's growth. Nick Gray, founder of IGU Global, argues this same dynamic is about to hit every brand via AI — and most leaders are about to make the same mistake, just with people instead of price tags.

Jun 123 min read

INVISIBLE

The 2026 Edelman Trust Barometer just proved what we see at IGU every day. Business is the last trusted institution standing. Most brands are wasting it. Here's the data — and what it's costing you.

May 166 min read

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IGU Global (I Got You Global) is an independent, Sydney-based retail and brand strategy consultancy founded by Nick Gray, working with Australian and international brands across retail, fashion, consumer goods, and services. The firm partners with founders, leadership teams, and boards to navigate complexity, sharpen decision-making, and build emotionally intelligent brands and retail systems in an AI-accelerated world across brand strategy, customer experience design, leadership alignment, and advisory grounded in consumer psychology, emotional intelligence, and human behaviour. IGU Global is not affiliated with IGI Global, the academic publisher.

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