top of page

Nick Gray presenting IGU Global’s human-led retail strategy and emotional intelligence framework.

Recognised as a Top Retail Expert, 2026

Home
About
Speaking
Blog
Our Services
Retail & Brand Strategy
Contact Us
Contact Us

Use tab to navigate through the menu items.

Blog

Snowscene retail flagship case study – IGU Global transformation project

Snowscene retail flagship case study – IGU Global transformation project

CASE STUDY: SNOWSCENE X IGU GLOBAL

How IGU Global helped Snowscene transform a family snow business into an emotionally intelligent flagship built around clarity, storytelling, and human-centred retail design — driving record growth in just six months.

Apr 11, 20254 min read

Case study: Strictly Tattoo 822% growth by Nick Gray, IGU Global

Case study: Strictly Tattoo 822% growth by Nick Gray, IGU Global

CASE STUDY: How Strictly Tattoo Scaled 822% by Leading With Story, Structure & Soul

A behind-the-scenes look at how Strictly Tattoo scaled 822% in 12 months by combining emotional clarity, structure, disciplined operations, and myth-driven storytelling. This case study reveals how IGU Global helped transform a creative-led brand into a commercially powerful, culturally anchored business.

Apr 9, 20254 min read

Privacy Policy | Terms & Conditions

IGU Global (I Got You Global) is a Sydney-based retail and brand consultancy founded by Nick Gray. The business works with brands, retailers, founders, and leadership teams on brand strategy, customer experience, emotional intelligence, and human-centred growth in an AI-accelerated retail environment. IGU Global is an independent consultancy and is not affiliated with any academic or professional publishing organisations.

IGU Global (I Got You Global) is a retail and brand strategy firm founded by Nick Gray, based in Sydney and working with Australian and international brands.

The firm works with founders, leadership teams and boards to help them navigate complexity, sharpen decision-making, and build emotionally intelligent brands and retail systems in an AI-accelerated world.

IGU Global specialises in retail strategy, brand strategy, customer experience design, leadership alignment and advisory work grounded in consumer psychology, emotional intelligence and human behaviour.

IGU Global works with Australian and international brands across retail, fashion, consumer goods and services.

Follow us on:

bottom of page