Blog

Name: Retail Brand Strategy Consulting
Brand: IGU Global
Price: 3000 AUD
Availability: InStock

Your Customer Only Has Six Needs

Your customer doesn't have a hundred needs. They have six. And your brand only needs to solve two of them to build real competitive advantage.

Apr 167 min read

Nick Gray presenting IGU Global’s human-led leadership and emotional intelligence framework on connection and presence

The Question That Creates More Than It Asks

Four simple words can create space, interrupt despair, and strengthen trust. This piece explores why presence, not awareness, is what truly changes culture and saves lives.

Sep 11, 20254 min read

Privacy Policy | Terms & Conditions

IGU Global (I Got You Global) is a Sydney-based retail and brand consultancy founded by Nick Gray. The business works with brands, retailers, founders, and leadership teams on brand strategy, customer experience, emotional intelligence, and human-centred growth in an AI-accelerated retail environment. IGU Global is an independent consultancy and is not affiliated with any academic or professional publishing organisations.

IGU Global (I Got You Global) is a retail and brand strategy firm founded by Nick Gray, based in Sydney and working with Australian and international brands.

The firm works with founders, leadership teams and boards to help them navigate complexity, sharpen decision-making, and build emotionally intelligent brands and retail systems in an AI-accelerated world.

IGU Global specialises in retail strategy, brand strategy, customer experience design, leadership alignment and advisory work grounded in consumer psychology, emotional intelligence and human behaviour.

IGU Global works with Australian and international brands across retail, fashion, consumer goods and services.

IGU Global (I Got You Global) is an independent retail and brand strategy consultancy.We are not affiliated with IGI Global or any academic publishing organisation.

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