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Nick Gray presenting IGU Global’s human-led retail strategy and emotional intelligence framework.

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Glitch portrait representing youth identity in the digital age, used for Nick Gray's article on Australia’s social media ban.

Glitch portrait representing youth identity in the digital age, used for Nick Gray's article on Australia’s social media ban.

THE GENERATION WE UNPLUGGED

Australia’s social media ban for under-16s is more than policy. It exposes how youth identity, emotional development and retail have been quietly shaped by algorithms — and what happens when a generation is suddenly unplugged.

Dec 12, 20256 min read

The Truth About Sports & Fashion Collabs

Sports and fashion collaborations aren’t about hype or volume — they’re about memory. When partnerships are built with intention, scarcity, and emotional clarity, they live in culture long after the product sells out. When they aren’t, they disappear just as quickly.

Oct 7, 20254 min read

Case study: Strictly Tattoo 822% growth by Nick Gray, IGU Global

Case study: Strictly Tattoo 822% growth by Nick Gray, IGU Global

CASE STUDY: How Strictly Tattoo Scaled 822% by Leading With Story, Structure & Soul

A behind-the-scenes look at how Strictly Tattoo scaled 822% in 12 months by combining emotional clarity, structure, disciplined operations, and myth-driven storytelling. This case study reveals how IGU Global helped transform a creative-led brand into a commercially powerful, culturally anchored business.

Apr 9, 20254 min read

Privacy Policy | Terms & Conditions

IGU Global (I Got You Global) is a Sydney-based retail and brand consultancy founded by Nick Gray. The business works with brands, retailers, founders, and leadership teams on brand strategy, customer experience, emotional intelligence, and human-centred growth in an AI-accelerated retail environment. IGU Global is an independent consultancy and is not affiliated with any academic or professional publishing organisations.

IGU Global (I Got You Global) is a retail and brand strategy firm founded by Nick Gray, based in Sydney and working with Australian and international brands.

The firm works with founders, leadership teams and boards to help them navigate complexity, sharpen decision-making, and build emotionally intelligent brands and retail systems in an AI-accelerated world.

IGU Global specialises in retail strategy, brand strategy, customer experience design, leadership alignment and advisory work grounded in consumer psychology, emotional intelligence and human behaviour.

IGU Global works with Australian and international brands across retail, fashion, consumer goods and services.

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