“The strongest force in human personality is the need to stay consistent” This drive compels us to act in ways that align with our self-perception and the identity we present to the world. It's not just a psychological phenomenon affecting individuals; it's a principle that holds significant sway in retail. The Psychology of Consistency At the heart of human psychology is a desire for consistency. This need stems from the fundamental urge to reduce cognitive dissonance and the discomfort...

Looking ahead, the next ten years are set to be transformative for the retail industry, thanks to the advent of artificial intelligence. The big takeaway? Businesses that plow their AI savings back into fostering human creativity are the ones that will thrive. Around the globe, retailers are about to experience a significant boost to their profits, driven by AI's ability to streamline operations and cut costs like never before. Today’s AI, such as Open AI's ChatGPT4, isn't flawless. Its...

The retail industry is undergoing a profound transformation, with brands splitting into two very distinct camps: those that dominate our...